How to Use Hair Clay for an All-Day Matte Finish

Killer Groom

Clay is the workhorse of any styling kit, matte finish, strong-but-natural hold, and the texture that makes a fresh cut look like a fresh cut. Here's how to get the most out of it.

1. Start with towel-dried hair

Clay works best on damp-to-dry hair. Towel off until there's no dripping, a little moisture helps it spread evenly.

2. Less than you think

Scoop a pea-to-almond-sized amount. You can always add more; you can't take it out. Warm it between your palms until it turns clear and tacky.

3. Work back to front

Run your hands through from the back, then the sides, then shape the front and fringe last. Fingertips for texture, palms for control.

4. Lock it in

Fine or flat hair? Dust the roots with Volume Powder before the clay for instant lift that lasts all day.

Ready to restock? Shop Killer Groom clays →

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